“…requires a mix of uses in permeable townscape physically integrated with the surrounding area… …the built environment requires to be considered with sensitivity…as set out in the World Heritage Site Conservation Manifesto… …Prospective developers will be expected to consider ways in which their projects can contribute to environmental sustainability… …this strategy will be subject to consultation with interested parties including the resident community… …Housing –compatible uses (such as light industry/workshops, retail and social and other public services) on the New Street site should be provided in order to provide an interface between the commercial nature of Princes Street and the predominantly residential nature of the Old Town… …The central location, high profile and excellent transportation links of the Waverley Valley combine to create a unique opportunity for achieving an exemplar of sustainable urban development… …although future residents are not there yet and cannot be consulted directly, it may be important…to have regard to the extent that they may facilitate the growth of neighbourhood loyalties and contribute to the viability of community facilities…these are matters on which the experience of the surrounding resident communities will be relevant…"

We are also not convinced that the economic benefits of another hotel in this location will contribute much to the area which has a range of similar sized hotels existing or proposed (e.g. McDonald hotel, Travellodge, Jury’s Inn, Radisson, Calton Hotel, Scotsman Hotel, and new hotels planned/under construction at Cowgate and George IV bridge). We understand that bed spaces in Edinburgh are currently under-used; therefore another facility of this type in this location would adversely affect existing businesses. We consider the sustainable growth of this are is highly dependant on increasing the mix and level of the residential population and this and improved local facilities and strengthening of visitor attractions which are unique to Edinburgh will be a key element for the desired increase footfall and 24hour use of the area.